salon concepts
To promote Salon Concepts, an independent salon-suite rental service, we met would-be salon owners where they spend much of their time: on social media. To capture the attention of a broad, varied audience, we used a combination of bold, vibrant colors and softer, more approachable tones. Our message was inspired by the three most popular perks of owning a Salon Concepts salon suite: be your own boss, make more money, and ditch that petty salon drama. Yes, please!
