Hey ladies, let's talk

The Christ Hospital's Pelvic Floor Center, a comprehensive facility that treats pelvic floor disorders, is the only center of its kind in the nation. We needed to find a way to educate and engage women who could benefit from this innovative, life-altering care. This was, at first, a challenge because, let's be honest, what woman wants to talk about about bladder leakage, bowel incontinence and sexual discomfort? Well, we do. And thanks to this breakthrough campaign, other women now do, too. 

how we did it

Through an unconventional campaign, we challenged the stigma around pelvic floor disorders. Tactics included traditional media, like print and radio advertising, as well as alternative placements, including bathroom stall posters and complimentary branded panty liners. We even hosted and filmed a roundtable discussion, which I moderated, for women who had received treatment at the Pelvic Floor Center. The video we produced is the centerpiece of a landing page where women can go for support and more information.