The christ hospital health network

There's hospital speak. Then there's The Christ Hospital speak. 
We found a better way to talk about healthcare with this award-winning hospital system. The result was a bold, refreshing campaign
that humanized the healthcare experience and elevated our client from the sea of sameness.

“For the pursuit” Campaign

the message

We are a hug when you expected a handshake. We prefer to talk with you, not at you. And despite our expertise, we’re refreshingly down to earth. That’s why our voice is one you’ll immediately recognize and understand. You’ll hear it and know, wherever you are, you are supported unconditionally. So you can pursue everything this world has to offer fiercely and without reservation and stay confident The Christ Hospital Health Network is here to guide you no matter what life brings.

execution

Here are a few selections from a 360-degree campaign that included TV, radio, billboards, digital banners, print ads and video testimonials.

“Hey ladies, let's talk” Campaign

The Christ Hospital's Pelvic Floor Center, a comprehensive facility that treats pelvic floor disorders, is the only center of its kind in the nation. We needed to find a way to educate and engage women who could benefit from this innovative, life-altering care. This was, at first, a challenge because, let's be honest, what woman wants to talk about about bladder leakage, bowel incontinence and sexual discomfort? Well, we do. And thanks to this breakthrough campaign, other women now do, too. 

how we did it

Through an unconventional campaign, we challenged the stigma around pelvic floor disorders. Tactics included traditional media, like print and radio advertising, as well as alternative placements, including bathroom stall posters and complimentary branded panty liners. We even hosted and filmed a roundtable discussion, which I moderated, for women who had received treatment at the Pelvic Floor Center. The video we produced is the centerpiece of a landing page where women can go for support and more information.